The most common question we get isn't "what can AI do" but "is it worth it for me". The answer is simpler than you'd expect, and it doesn't depend on which model is the newest right now.
The rule of ten repetitions
If someone in the company does the same thing more than ten times a week – retypes invoices, answers the same questions, copies enquiries into a spreadsheet – it's a candidate for automation. At ten repetitions of fifteen minutes each, that's 2.5 hours a week, more than 120 hours a year. An automation costing 1,500 € pays for itself in a few months.
What we automate most often
Invoices from e-mail into the accounting system: AI extracts the supplier, amount, due date and line items, the accountant just approves. A lead from the form into the CRM with a reply within two minutes: the customer gets a confirmation and the salesperson a task. A support agent over the documentation: it answers most questions and hands the rest to a person with context. Quotes and contracts from templates: an enquiry becomes a draft document that a person checks.
When it isn't worth it
When the process isn't settled. If you handle every enquiry differently, automation only preserves the chaos. Write the process down on paper first, then automate it. It also isn't worth it where there are a few cases a month, or where the decision requires judgement you can't describe with rules.
How to start
Pick the one process that hurts most and measure how much time it takes today. Run the automation for a month alongside the original process and compare. If it saves at least half the time and doesn't cause errors, extend it. If not, you found out cheaply.
Data security
Data stays in your accounts. We send the model only what it needs for a decision, and we anonymise sensitive fields. Before launch you get a description of the data flow that you can hand to your accountant or lawyer.